ITC WELCOME PRAYAGRAJ
A bespoke wayfinding and signage system designed from the ground up for ITC Welcomhotel, Prayagraj, with a strong emphasis on authenticity and timeless character. The design was developed around the client’s vision for materials that would age gracefully while retaining their identity for years to come. We introduced rusted Corten steel as the front media, encapsulated within precision-crafted anodised aluminium profiles, creating a distinctive balance of raw, enduring materiality and refined detailing. The result is a wayfinding language that feels rooted, sophisticated and built to stand the test of time.
…“Branding is the process of connecting good strategy with good creativity.” -Marty Neumeier
Where raw materiality meets refined design — a timeless wayfinding language crafted for ITC Welcomhotel, Prayagraj.
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